Our Mission

Learn who we are and how we serve our community


Meet our leaders, trustees and team


Developing the next generation of talent

Coronavirus Resources

Find updates on COVID-19


Check out wide-ranging resources that educate and inspire

Global Public Policy

Learn about the governmental initiatives we support


Connect with other professionals at a local, regional or national event

Virtual Series

Find webinars from industry experts on the latest topics and trends

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

Virtual Community

Network, join industry discussions and find professional resources

Student Resources

Find tools to support your education and professional development

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

Industry News

These 10 online brands operate the most physical stores

November 19, 2019

Digitally native brands currently operate about 1,700 physical stores, according to a new analysis by Kevin Campos, a principal at venture capital firm Fifth Wall, and Thinknum Alternative Data.

And these digital brands, including such names as Allbirds and Casper, are expected to open another 850 stores by 2023, according to JLL Research. Stores are not a marketing tool or a sideshow—they are becoming a real part of these businesses,” Campos told Forbes. “People are tracking store closures so closely, but not store openings.” 

According to Campos, online retailers that have been most aggressive in growing a brick-and-mortar presence are:

1. SmileDirectClub (300 stores, most inside CVS and Walgreens stores)

New York City

Drugstores are introducing dental services to capitalize on trends in the market. More seniors are able to afford dental services, and more brands are competing for market share in the space. Read more.

2. Tesla (128 stores)

Tesla's San Francisco flagship occupies 65,000 square feet

Electric-car manufacturer Tesla has reversed a decision to close its showrooms and now says it will “keep significantly more stores open” than previously announced. Read more.

3. Suitsupply (125 stores)

Williamsburg, Brooklyn, N.Y.

The Dutch company recently opened its sixth store in New York City, a 5,000-square-foot unit at Hudson Yards. It also signed a deal to operate 1,000-square-foot concessions in Nordstrom stores in Vancouver, British Columbia; Toronto; Torrance, Calif., and Oakbrook, Ill. Suitsupply will also be available at Nordstrom online.

4. Warby Parker (116 stores)

Eyewear juggernaut Warby Parker recently opened  its second Minneapolis store, at Galleria Edina. 

5. Alex and Ani (104 stores)

SoHo, New York City

The Rhode Island-based charm brand has a presence in most major U.S. markets and is growing overseas as well.

6. Kendra Scott (95 stores)

New York City

The popular jewelry brand expands outside of its permanent store network to capture more holiday sales each year. For example, the retailer opened a pop-up store at the La Centerra shopping center, in Katy, Texas, to showcase its Winter 2019 collection and to alleviate some of the lines and wait times from its three permanent stores in the Houston area. 

7. Peloton (83 stores)


While Peloton uses the Internet to connect to its existing customers, it is relying on physical stores to connect to its future clientele, notes Yahoo Finance. “Retail is enormously strategic for us,” Peloton President William Lynch told Yahoo Finance. “We are huge believers in retail.”

8. Untuckit (83 stores)

Covent Garden, London

The casual apparel brand is growing outside of the U.S., with two new stores in London, one at Westfield London and one in the Covent Garden district.

9. Bonobos (61 stores)

Derby Street Shops, Hingham, Mass.

 Walmart acquired the men's casual apparel brand in 2017 for $310 million. In March, the company began testing womenswear in some of its stores.

10. Indochino (56 stores)

West Hollywood, Calif.

The Canadian men's apparel brand recently launched an online business in Australia, its first market outside North America, and plans to open brick-and-mortar locations in that country as well.  

By Brannon Boswell

Executive Editor/SCT


ICSC's exclusive newsletter SCT puts retail real estate news and trends in the palm of your hand.

Sign up now