Omni-channel retailers are ramping up their physical-store experiences to compete with lower-overhead online rivals.
The Economist Intelligence Unit surveyed 256 retail executives in the U.S., the U.K., France, Germany and Japan to discover their strategies against online-only competitors, as well as the tactics they plan to adopt in the near future. Here are the top 10 strategies, based on percentage of responses.
Victoria's Secret launched the VIP Runway Experience at its Fifth Avenue flagship store, in New York City, in November
By Brannon Boswell