Bulletin began life in the spring of 2014 as a digital magazine aimed at young women and featuring edgy, Internet-based apparel; accessories and gifts; and home decor brands. In June the retail startup is set to open its third physical store in New York City, a flagship in Union Square. The retailer's two existing stores are located in the trendy neighborhoods of Williamsburg, Brooklyn; and NoLITa (North of Little Italy).
Rather than operate within the confines of wholesale or consignment, Bulletin aims to perfect a "retail membership model" that allows brands to pay a low fee to sell in-store, but the company takes an exponentially higher commission on product sales, according to Ali Kriegsman, who launched the concept with co-founder Alana Branston.
"We are building a brand that reimagines what physical retail looks like in the 21st century, given the rise of platforms like Amazon and Instagram," said Kriegsman. "The Union Square flagship is a huge milestone for Bulletin and the future of retail.”
Under the tagline “by women for women,” the Bulletin stores and website stock some 150 brands, most of which are small women-owned-and-operated businesses.
“When we opened our first brick-and-mortar store, in Williamsburg, in 2016, we knew it was a risk,” Kriegsman said. “The immediate success of Williamsburg, and, subsequently, NoLITa, tells us that our customers are still eager to shop in a physical storefront.”
By Brannon Boswell