CBL Properties and fashion designer Rachel Roy are teaming up to deliver the Rachel by Rachel Roy brand’s very first in-mall pop-up shop, at CBL’s Oak Park Mall, in Kansas City.
“One of CBL’s key priorities has been to cultivate relationships with digital natives looking to expand into physical retail,” said President and CEO Stephen D. Lebovitz. “Rachel Roy has a strong e-commerce business as well as a presence in a number of department stores, but the brand has never before opened its own retail store. We are excited that Rachel Roy has selected CBL’s Oak Park Mall to be the home of their first in-mall pop-up shop, and we look forward to helping them introduce the brand to Kansas City.”
The firms say they expect to open more locations together in the future. “The pop-up shop at Oak Park gives us the opportunity to debut our brand to a new city as we develop what our owned retail footprint could look like," said Michele Santos, Rachel Roy's senior director of retail development. "We’re looking forward to working with CBL on similar opportunities in other markets in the future.”
Attendees at RECon 2018 may have noticed Rachel Roy's pop-up shop at CBL's booth
By Brannon Boswell
Executive Editor, Commerce + Communities Today
