Learn who we are and how we serve our community
Meet our leaders, trustees and team
Developing the next generation of talent
Covering the latest news and trends in the marketplaces industry
Check out wide-ranging resources that educate and inspire
Learn about the governmental initiatives we support
Connect with other professionals at a local, regional or national event
Find webinars from industry experts on the latest topics and trends
Grow your skills online, in a class or at an event with expert guidance
Access our Member Directory and connect with colleagues
Get recommended matches for new business partners
Find tools to support your education and professional development
Learn about how to join ICSC and the benefits of membership
Stay connected with ICSC and continue to receive membership benefits
Macy’s Inc. is to open some 60 stand-alone Bluemercury stores, plus additional in-store shops at its department stores.
This will bring the cosmetics chain’s store count to about 220, reports Bloomberg. The new stores will be in markets where the retailer does not already have a presence, including such smaller cities as Corona del Mar, Calif.; Jupiter, Fla.; and Raleigh, N.C., co-founder Barry Beck told the news service.
“We focused a lot on the coast and the big cities, and so now we’re looking to pick up a new customer,” Beck said. “There’s no reason why a customer from Little Rock has to travel all the way to a big city like New York or Philadelphia or Miami to get these beauty products.”
Bluemercury, which has nearly tripled in size over the past three years by the strength of about 100 new stores, is out to sharpen its competitive edge against such rivals as Sephora and Ulta Beauty, observers note.
By Edmund Mander
Director, Editor-In-Chief/SCT
Members get exclusive access to this magazine with news and trends for the rapidly evolving marketplaces industry.
Sign up now
