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Industry News

Lululemon describes new store strategy

April 25, 2019

The vast majority of Lululemon Athletica’s sales occur in its stores — so the athletics-wear retailer told analysts on Wednesday that it will steadily expand its global presence over the next five years.

Specifically, Lululemon has plans to open four types of stores: temporary pop-ups; 3,000-square-foot and 5,500-square-foot shops; and 25,000-square-foot flagships, reports CNBC. The first such flagship is to open in Chicago this summer, offering yoga studios, meditation spaces, and juices and food.

Lululemon closed out this past year with 440 stores globally and with stated plans to grow by a low-double-digit pace annually through 2024.

By Edmund Mander

Director, Editor-In-Chief/SCT

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