The Vitamin Shoppe opened 300-square-foot shops inside nine LA Fitness health clubs.
These in-gym shops serve up sports-nutrition products and on-the-go healthy snacks and beverages, as well as vitamins, minerals and supplements.
The Vitamin Shoppe pays rent on the shops and employs its own salespeople. The companies are monitoring the format through March to determine whether to open more.
Sharon Leite, CEO of The Vitamin Shoppe
One location is in Union, N.J., and two are on Long Island, in Farmingville and Huntington Station. The remainder are in Florida: in Boca Raton, Dunedin, Lake Mary, Lakewood Ranch, Palm Harbor and Tampa.
The Vitamin Shoppe operates 750 stores. LA Fitness operates about 700 clubs.
By Brannon Boswell
Executive Editor, Commerce + Communities Today
