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There are lots of great reasons for a small business to lease a pop-up space, and it’s not always just to generate sales. Pop-ups are also a way to create buzz and brand awareness or to test out a potential market before committing to a long-term lease. To learn more about creating a successful pop-up space, check out this informative webinar featuring Laura McLaughlin, vice president of specialty leasing for Brixmor, and Barry Goldware, co-founder of pop-up marketplace Popable.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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