The Indian-food segment in the U.S. is a comparatively small part of the restaurant market, being dominated mostly by local operators rather than large chains with national name recognition. But San Francisco–based Curry Up Now is making inroads, billing itself as the fastest-growing Indian fast-casual chain in the country.
The company, which got started in 2009, has announced new franchise deals for some 50 stores. The chain currently operates six restaurants in California — in Alameda, Oakland, Palo Alto, San Jose, San Mateo and San Francisco — plus three food trucks. Multiple-market franchise deals are in the works also for a unit in Atlanta and for units in 13 states.
Curry Up Now says it seeks to develop at least 500 sites within the next 36 months. Its units typically measure about 1,500 to 2,500 square feet.
By Brannon Boswell