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22 Retailers Adding Stores in 2023

July 14, 2023

Well-financed retailers with strong sales trajectories are opening stores. Among them are franchised fast-casual food chains and sporting goods operators. Here’s an informal survey of retailers that have opened or plan to open stores this year.

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Upscale sustainable apparel brand Amour Vert will open its fifth store — in Sonoma County, California’s Montgomery Village — this summer. The company plans to triple its footprint to 15 stores in the next year. Most locations will be in California, but the brand also is considering the East Coast and the Midwest.

Premium outdoor gear and apparel retailer Backcountry is expanding its brick-and-mortar presence with a store in Los Angeles. The unit in The Grove is scheduled to open this month and will join two other locations that opened this year, in Palo Alto, California, and Washington, D.C Backcountry has six stores.


Barnes & Noble is starting a new chapter with 30 to 40 new stores in 2023. Four will be in the Dallas-Fort Worth market. One of those — at Pavilion East Shopping Center in Richardson, Texas — will total 13,000 square feet when it opens this fall. The new stores will average between 5,000 and 30,000 square feet, down from the retailer’s traditional 25,000 to 30,000 square feet. The company has 600 stores.

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Spanish avant-garde contemporary apparel brand Bimba y Lola is growing in the U.S. Having launched its first U.S. store in Miami’s Dadeland Mall, the company has leased a second location that will open this fall in Florida’s Aventura Mall. The brand has 275 stores in 14 countries.

Direct-to-consumer, digital-first jeweler Brilliant Earth is adding four stores to its 30 existing units. All the stores opening this summer are in markets where the brand already has an established presence: Chicago, Miami, San Francisco and Washington, D.C.

Utah-based Crave, whose lineup of fresh-baked cookies rotates weekly, has franchisors signed up to open stores in Indiana, Kentucky, Nevada, New Jersey, Pennsylvania and Utah this year. The company already has 12 locations open in Utah, Tennessee and Florida. Units average 1,279 square feet.

Dave’s Hot Chicken, a fast-casual restaurant chain specializing in Nashville-style hot chicken, is warming up expansion plans, with more than 700 units in its development pipeline and plans to open 70 to 100 annually. Units average 2,995 square feet. The company opened its first Minnesota and Pennsylvania units recently, and a Boston unit opens today.

Montreal-based Gen-Z women’s clothing brand Garage is adding U.S. stores. A 3,800-square-foot unit opened in Massachusetts’ Holyoke Mall in February and a location will open in Houston’s Willowbrook Mall in the third quarter. The brand opened its first U.S. store in New York City last year and already has expanded to most major U.S. malls. It has 185 units across North America.

Swedish luxury mattress maker Hästens is bolstering its U.S. market share by partnering with MadaLuxe Group, a distributor of luxury goods. They plan to open 20 branded stores in the U.S. over the next five to seven years, starting in Dallas in May and Houston in the fall. The sixth-generation family-owned company has been making mattresses in Sweden since 1852, using natural materials like horsehair, cotton and wool.

Fast-casual restaurant chain Honeygrow — known for customizable stir fries, salads and desserts — is opening a dozen locations this year. Seven will be in Maryland, two in the company’s hometown of Philadelphia and one each in New York, New Jersey and Virginia. The company operates 33 units, most of them in Philadelphia. The new locations will range from 2,000 to 2,500 square feet.

J.Crew Factory is opening more stores, and not all are in outlet centers. One opened this spring in Westwood, Massachusetts’ mixed-use University Station. A unit will open this summer in New York City’s Staten Island Mall and another this fall at Hamilton Place in Chattanooga, Tennessee. At least one store, in Columbia, South Carolina, replaces a full-price J.Crew store. The company has 168 stores averaging 4,150 square feet.

French pastry and macron franchise Le Macaron is slated to open 10 locations this summer, including units in Arizona, California, Florida, Maryland, Ohio and Tennessee. The additions will bring the company’s store count to 80.

Professional kitchen supply company Made In is opening a second Austin, Texas, store. The 1,400-square-foot shop at The Domain uses lessons from the company’s first physical store, which opened in December in Austin’s South Congress shopping district. The company plans to open more locations across the U.S. in coming years.

Made In’s South Congress store in Austin

Monkee’s — a franchisor with more than 40 upscale ladies’ boutiques specializing in shoes, clothing and accessories — is adding stores to its network. A Brentwood, Tennessee, unit opened in April, joining existing Tennessee locations in Johnson City and Knoxville. The company opened in Sarasota, Florida, earlier this year, and Charlotte, North Carolina, and Richmond, Virginia, units will open this fall.

Organic mattress maker Naturepedic plans to open its 25th store, in Highland Park, Illinois, this summer.

Upscale, tech-infused miniature golf experience Puttshack will open Dallas and Nashville units this year, as well as a 25,000 square-foot facility at Baltimore’s mixed-use Harbor East in early 2024. Puttshack has nine locations in the U.S. and four in the U.K.

Sola Salons signed nine franchise owner development agreements that will expand its presences within California, Houston, Michigan and South Carolina. These agreements guarantee 26 Sola locations in the U.S. over the next several years. The hair salon has opened 29 locations this year to reach 683.

Sweet Paris Crêperie & Café — which has 14 stores in Texas, Florida and Mexico — has 18 more stores under development, including a Woodbury, Minnesota, unit opening in September. Six locations are underway in Texas, including units in the Dallas-Fort Worth, Houston and San Antonio metro areas.

Drive-thru, blended-soda retailer Swig opened its 50th location, in Millcreek, Utah, in April. The company has additional locations in Utah, Arizona, Colorado, Idaho, Oklahoma and Texas. Its newest market is the Kansas City metro, where it’s developing six units.

Texas-based Tecovas, which sells handmade cowboy boots and Western apparel, is going national even as it strengthens its presence in its home state. The company recently opened a 5,600-square-foot unit at NorthPark Center, bringing its Dallas store count to five. The company has 30 stores in 16 states and plans to open 15 stores this year, including its first in California, in Rancho Cucamonga.

Wilson Sporting Goods opened its first West Coast brick-and-mortar location, on the Third Street Promenade in Santa Monica, California, in May. The 4,500-square-foot space includes an in-store play/test area where customers can try out rackets, bats and other equipment. Wilson has two stores in Chicago and three in New York City.

Wilson Sporting Goods on Santa Monica, California’s Third Street Promenade, also pictured at top

Family-owned, women’s fashion, apparel and accessories chain Windsor is growing. This year, the company has opened 13 stores across Alabama, Illinois, Kentucky, Mississippi, New Jersey, North Carolina, North Dakota, Ohio, Pennsylvania, Texas and West Virginia, bringing its store count to 330.

By Brannon Boswell

Executive Editor, Commerce + Communities Today


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