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NEW YORK (May 19, 2019): The International Council of Shopping Centers (ICSC) announced the recipients of the 2019 VIVA Awards. ICSC’s VIVA Awards honors projects from around the world that demonstrate VISION, INNOVATION, VALUE and ACHIEVEMENT in design, development, sustainability, marketing and retail.
Developers, architects, and marketers compete for the VIVA Awards to cement their status as key global retail real estate players. The awards were judged by panels of industry professionals and presented during a ceremony at RECon, the world’s largest retail real estate convention, hosted annually by ICSC in Las Vegas.
The winners clearly demonstrated significant contributions to retail real estate, from cutting-edge technology to cultural statement in three categories: design and development; retail; and global marketing. The Albert Sussman International Community Support Award, the ICSC Foundation’s highest honor, recognizes the best community support program worldwide.
Design and Development Winners:
Chadstone Shopping Center in Melbourne, Australia
The transformative, multi-phased renovation and expansion project at Chadstone Shopping Center included the relocation of 60 existing tenants and unveiled 100 new specialty and luxury stores, four international flagship stores, two new dining precincts, a state-of-the-art HOYTS cinema complex, and the incorporation of Australia’s first LEGOLAND Discovery Center.
Docks Bruxsel in Brussels, Belgium
Docks Bruxsel is the first new center in Brussels in 35 years. Built on a former industrial site, the pedestrian-friendly mixed-use development features an innovative and environmentally sustainable design, incorporating exisiting heritage buildings with superb contemporary architecture, exceptional facilities and service amenities to provide visitors with an exemplary retail, hospitality and leisure offer.
Retail Design Winner: Open House Central Embassy in Bangkok, Thailand
Located 50 metres above the city streets of Bangkok, this 7,000 square meter oasis sits atop Central Embassy’s five level retail podium and directly below the Park Hyatt Hotel. Greenery and natural light fills the harmonious space, which features seamless connectivity to restaurants and cafes, dining areas, shops, lounges, an art gallery, design shop, co-working space, playgrounds and a cinema.
Retail Design Honorees:
Global Marketing Winner: Creating Space for Innovation in Toronto, Ontario
Oxford Properties Group’s first-to-market ‘CONCEPT’ Program piloted at Yorkdale Shopping Center, offering short-term leasing opportunities for emerging brands and start-ups to test the retail center environment. Fueled primarily by social media, the experiential environment garnered 23 million PR Impressions, attracted 36 new brands and start-ups, generated five new long term leases, surpassed revenue targets by 65% and sales projections by 158%, and delivered an impressive 12.4% return on investment.
Global Marketing Honorees:
Albert Sussman Winner: ‘No Barriers in Zorlu Center’ in Istanbul, Turkey
Since May 2017, the Zorlu Center’s partnership with The Society for Guide Dogs includes providing a rent-free in-center office, technical, operational and communication support for the charity’s events, meetings, and training operations, as well as additional support for media communications and public relations, that generated coverage in 479 different media outlets with a reach of more than 194 million people. Zorlu Center’s further efforts to support the visually impaired includes offering a barrier-free center featuring guide-dog-friendly escalators and stairs, clutter-free aisles and corridors, braille printed menus, dedicated seating areas, as well as providing training for center staff on how to treat their four-legged visitors.
For more information about ICSC’s awards and to submit an entry for the 2020 season, please visit www.icsc.com/who-we-are/awards-recognition/global-awards.
About ICSC
ICSC serves the global retail real estate industry. We provide our 70,000+ member network in over 100 countries with invaluable resources, connections and industry insights, and actively work together to shape public policy. For more information about ICSC visit www.icsc.com.