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A strong holiday email campaign can boost year-end sales, but only if it’s rooted in a clear strategy. StartupNation broke down the essential steps, from setting measurable goals and crafting irresistible offers to choosing the right format and timing messages for maximum engagement. With preparation and real-time adjustments, small businesses can cut through crowded inboxes and turn seasonal emails into real results. One tip: Monitor click rates, not just opens, as click rates tell you what’s truly resonating.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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