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Opening a small business without generating buzz is like jumping without a parachute — it’s a risky move few survive. A recent Startup Nation article highlights how founders can build momentum before opening via tactics like landing pages, email lists, social media engagement, influencer partnerships and launch events. Starting early not only sparks excitement but also validates ideas, grows communities and ensures customers are waiting on day one.
Discover practical strategies to generate hype before launch day.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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