Tempur Sealy International says it is on track to open its 40th company-owned Tempur-Pedic store by the end of this year and that it wants to be operating as many as 80 by the end of next year.
The company also says it is talking to some landlords of sites previously occupied by Mattress Firm stores, according to Furniture Today.
“The expansion of our company-owned Tempur-Pedic retail stores supports our long-term objective to ensure that our products are properly represented in all channels in order to support how, and where, the consumer wishes to experience and purchase our products,” said Scott L. Thompson, chairman, president and CEO of Tempur Sealy. “Our Tempur-Pedic flagship locations have complemented our existing distribution channels by increasing brand awareness in local markets, with highly trained brand ambassadors that provide consumers a best-in-class, educational experience in a very low-pressure sales environment. Customers can experience our complete line of innovative and supportive Tempur-Pedic products at a pace they are comfortable with to determine the product that best suits their personal needs.”
Tempur Sealy officials announced the recent opening of the company's 25th Tempur-Pedic flagship store this year, in Roseville, Calif. A flagship store is set to open in Albuquerque, N.M., too, over the next several weeks.
By Brannon Boswell
Executive Editor, Commerce + Communities Today
