Our Mission

Learn who we are and how we serve our community


Meet our leaders, trustees and team


Developing the next generation of talent


Covering the latest news and trends in the marketplaces industry

Industry Insights

Check out wide-ranging resources that educate and inspire

Global Public Policy

Learn about the governmental initiatives we support


Connect with other professionals at a local, regional or national event

Virtual Series

Find webinars from industry experts on the latest topics and trends

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

The ICSC Networking Platform

Get recommended matches for new business partners

Student Resources

Find tools to support your education and professional development

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

Small Business Center

Sussing Out Sustainability: 4 Things Consumers Hate

June 23, 2022

Commentator Greg Petro, CEO of First Insight, noted that retailers are trying to take customers’ enthusiasm and support for sustainable products and practices into account but that the result resembles “a branding swamp.”

Surveys from First Insight and Fidelity International reflect consumers’ confusion at the meaning and substance of brand sustainability programs and show four major lessons:

  • The competing, noisy marketing efforts that tout sourcing, content and recycling are confusing.
  • About 40% of apparel shoppers told Fidelity they were “poorly informed” about sustainability but “highly interested” in knowing about the labor and environmental practices of brands they buy.
  • In a time of increasing financial stress, consumers say paying more for sustainable products is an added strain.
  • Many sustainability efforts fail to explain why products are better or cost more than competing brands.

For more detail, see Petro’s article on Forbes.

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

Learn more