Super Saturday Insights from the International Council of Shopping Centers

Super Saturday is set to cap off a strong holiday season…

Largest Super Saturday Ever is Expected

• 35% of adults plan to shop for the holiday on Super Saturday  
• 55% will limit their shopping to physical stores on Super Saturday in order to get those last-minute gifts
• On average the consumer will spend $240.50 during the final week before Christmas
  • ​Heading into the weekend, the average holiday shopper has already spent $486.80 on holiday-related items

Adults look to multitask at malls and shopping centers this Super Saturday

• 56% will shop
• 35% will dine at a restaurant
• 25% will see a movie

Super Saturday is about the Event

• 25% will head to the movies while at the shopping center or mall
• 35% will take a break from shopping and eat at a restaurant
• 9% will go to the gym or participate in activities such as rock climbing, bowling, indoor skydiving, etc., or other family friendly experiences

Procrastinators Head to Physical Retailers on during the week before Christmas Because of…

• 37% their inability to wait for a delivery
• 29% the convenience of one-stop shopping
• 35% the many deals/promotions available

Click here to read the full report.

CONTEXT: “After a strong Black Friday and Cyber Monday, the spending trend looks to continue all the way up until Christmas Day,” said ICSC President and CEO Tom McGee. “What this year’s Super Saturday weekend will show is the importance of physical retail in today’s evolving marketplace. This holiday shopping season demonstrated incredibly strong performance from shopping centers and malls, ending 2017 on a high-note.” 

METHODOLOGY: The 2017 ICSC Super Saturday Study was conducted by Opinion Research Corporation on behalf of ICSC from December 14-17, 2017. The survey represents a demographically representative U.S. sample of 1,020 adults of 18 years of age and older.