Largest Super Saturday Ever is Expected
Adults look to multitask at malls and shopping centers this Super Saturday
Super Saturday is about the Event
Procrastinators Head to Physical Retailers on during the week before Christmas Because of…
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CONTEXT: “After a strong Black Friday and Cyber Monday, the spending trend looks to continue all the way up until Christmas Day,” said ICSC President and CEO Tom McGee. “What this year’s Super Saturday weekend will show is the importance of physical retail in today’s evolving marketplace. This holiday shopping season demonstrated incredibly strong performance from shopping centers and malls, ending 2017 on a high-note.”
METHODOLOGY: The 2017 ICSC Super Saturday Study was conducted by Opinion Research Corporation on behalf of ICSC from December 14-17, 2017. The survey represents a demographically representative U.S. sample of 1,020 adults of 18 years of age and older.