Our Mission

Learn who we are and how we serve our community

Leadership

Meet our leaders, trustees and team

Foundation

Developing the next generation of talent

Coronavirus Resources

Find updates on COVID-19

Research

Check out wide-ranging resources that educate and inspire

Global Public Policy

Learn about the governmental initiatives we support

Events

Connect with other professionals at a local, regional or national event

Virtual Series

Find webinars from industry experts on the latest topics and trends

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

Virtual Community

Network, join industry discussions and find professional resources

Student Resources

Find tools to support your education and professional development

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

Press Release

Super Saturday Insights from the International Council of Shopping Centers

December 20, 2017

Super Saturday is set to cap off a strong holiday season…


Largest Super Saturday Ever is Expected

  • 35% of adults plan to shop for the holiday on Super Saturday  
  • 55% will limit their shopping to physical stores on Super Saturday in order to get those last-minute gifts
  • On average the consumer will spend $240.50 during the final week before Christmas
    • ​Heading into the weekend, the average holiday shopper has already spent $486.80 on holiday-related items

Adults look to multitask at malls and shopping centers this Super Saturday

  • 56% will shop
  • 35% will dine at a restaurant
  • 25% will see a movie

Super Saturday is about the Event

  • 25% will head to the movies while at the shopping center or mall
  • 35% will take a break from shopping and eat at a restaurant
  • 9% will go to the gym or participate in activities such as rock climbing, bowling, indoor skydiving, etc., or other family friendly experiences

Procrastinators Head to Physical Retailers on during the week before Christmas Because of…

  • 37% their inability to wait for a delivery
  • 29% the convenience of one-stop shopping
  • 35% the many deals/promotions available

Click here to read the full report.

CONTEXT: “After a strong Black Friday and Cyber Monday, the spending trend looks to continue all the way up until Christmas Day,” said ICSC President and CEO Tom McGee. “What this year’s Super Saturday weekend will show is the importance of physical retail in today’s evolving marketplace. This holiday shopping season demonstrated incredibly strong performance from shopping centers and malls, ending 2017 on a high-note.” 

METHODOLOGY: The 2017 ICSC Super Saturday Study was conducted by Opinion Research Corporation on behalf of ICSC from December 14-17, 2017. The survey represents a demographically representative U.S. sample of 1,020 adults of 18 years of age and older.