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Viral moments — from celebrity engagements to trending memes— can be tempting opportunities for small businesses to grab attention. But not every craze is the right fit. In a recent Forbes.com article, social media strategist Chelsea Tobin outlines four key questions entrepreneurs should ask before jumping on a trend: Will it resonate with your audience, add genuine value, align with your resources and still feel authentic to your brand? The goal, Tobin writes, is to stay relevant without losing credibility.
Read the full article on Forbes.com to explore the four guiding questions.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
Learn more