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Halloween isn’t just for trick-or-treaters — it’s also a prime chance for businesses to boost engagement and sales. Soundtrack shares 35 creative ideas for companies of all sizes, from retail stores and restaurants to coffee shops, bars and grocery stores. Think themed playlists, seasonal promotions, contests and immersive events that capture the holiday spirit while driving traffic and revenue. Plus, many of these strategies can be adapted to other holidays and seasonal moments year-round.
Explore 35 marketing ideas you can use this season and beyond.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
Learn more