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Holiday weekends and seasonal sales aren’t just about boosting revenue — they’re key moments to collect valuable customer data and drive long-term engagement. A recent Klaviyo article shares five proven email and SMS strategies to help retailers increase conversions, gather zero- and first-party data and build segments for year-round personalization. From limited-time offers to interactive messaging, the tactics are designed to turn one-time shoppers into repeat customers.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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