The ICSC China Shopping Centre & Retailer Awards program is designed to recognize excellence, innovation and creativity within China’s retail real estate industry, honoring achievement in marketing, social media and the design and development of properties and stores. Read on to learn more about this year’s Gold Award winners.
The Souper Kitchen initiative featured gourmet soups created by celebrity chef Jason Wang using surplus ingredients from the Link’s fresh markets. For a donation of HK$10 or more, visitors could enjoy a delicious bowl of soup while supporting a local food program for the less fortunate.
China's First 3-D Light-Painting Interactive Digital Campaign Changsha IFS
Owner/Management Company: Wharf China Estates Limited
Changsa IFS invited visitors to use China’s first interactive 3-D light-painting technology to decorate its giant rabbit sculpture and challenged them to solve a series of lantern riddles using their mobile devices for an opportunity to win gift vouchers, during its 2018 Mid-Autumn Festival campaign.
A Fantastic Journey by Christmas Express
Owner: Swire Properties Limited & Sino-Ocean Land Holding Limited
Management Company: Beijing Indigo Property Services Company Limited
Indigo created a fairy-tale setting, complete with post office, gift factory, reindeer garage and festive decor, along with incorporated virtual reality, LED mesh screening, digital projection and mobile technology, to give visitors of all ages an immersive and experiential Christmas train journey.
Grand Opening with Kaws SEEING WATCHING Art Project
Owner/Management Company: Wharf China Estates Limited
Changsha IFS invited renowned sculpture artist KAWS to create China’s first permanent bronze sculpture and created a grand-opening campaign that included celebrity social-media influencers, limited-edition premium gifts and a variety of themed activities, events and promotions.
Light’s Dance at Beijing apm
Owner/Management Company: Beijing Sun Dong An Co.,Ltd.
The Light Dance initiative at Beijing apm included a collaboration with renowned light artists to create a Guinness Record for the world’s largest light drawing. Visitors could also participate in expert-led workshops, pose for original light-art-enhanced photographs and enjoy a variety of live performances.
Joy, Up to Love — 2018 Joy City Annual Brand Campaign
Joy City Centres
Owner: COFCO Group
Management Company: Joy City Property Limited
The Joy, Up to Love initiative held concurrently at nine Joy City centers, invited key opinion leaders, social-media influencers, celebrities, relevant brands and young people to share their expressions of love and incorporated all that into a large-scale multisensory exhibition.
Victoria and Albert Museum Shoes: Pleasure & Pain Exhibition
Swire Properties teamed up with London’s Victoria and Albert Museum to be host to the Shoes: Pleasure & Pain exhibition at five centers in Greater China. The exhibit featured 140 pairs of historically important shoes, as well as panel discussions, guided tours, workshops and fashion events.
Chongqing IFS Love Found
Chongqing International Finance Square (CQIFS)
Owner/Management: Wharf China Estates Limited
Chongqing IFS used their Love Found Giant Panda and Camellia Tree art installation as a central backdrop for a series of talk-of-the-town public events, including the 90th-anniversary event for Mickey Mouse, weekend artisan craft markets, innovative catwalk fashion shows and live performances.
300% Enlarged Bouncy Balls
Owner: Wharf Realty Investment Company Ltd.
Management Company: Harbour City Estates Ltd.
Harbour City teamed up with New York City design studio Snarkitecture to create an experiential art installation that enabled visitors to immerse themselves in a large-scale ball pit containing about 100 giant-size, white bouncy balls, and in which they could play, roll, lift and toss their troubles away.
The Moon Rabbit Lumiere Campaign
Lee Tung Avenue & China Hong Kong City
Owners: Urban Renewal Authority; Sino Group; Hopewell Holdings Limited
Management Companies (Lee Tung Avenue): Lee Tung Avenue Management Company Limited; CHKC Building Management Limited
Management Company (China Hong Kong City): Sino Group
China Hong Kong City and Lee Tung Avenue joined together to bring to Honk Kong a world-class installation featuring ten larger-than-life, rabbit-shaped light sculptures and offering a variety of themed events, performances and activities, all in celebration of the Mid-Autumn Festival.
Shanghai Shimao Festival City
Total Retail Space: 23,215 square meters
Number of Stores: 75
Developer: Shimao Commercial
Design Architect: Kokaistudios
Production Architect: ECADI
The bold and innovative transformation project at Shimao Festival City included improved circulation routes throughout the levels, enhanced entryways and street access, extensive upgrades to center finishes and facades, and the addition of several first-to-the-region and international flagship stores.
T.O.P (This Is Our Place)
Total Retail Space: 3,800 square meters
Number of Stores: 88
Owner/Developer: Link Asset Management Limited
This is the result of the comprehensive renovation of a former government complex into a project called T.O.P. (This Is Our Place) — a vibrant, energetic retail podium with an edgy, industrial-themed interior that houses trendy retailers and popular food-and-beverage options and which offers a curated selection of experiential events.
Total Retail Space: 26,870 square meters
Number of Stores: 93
Owner: Shui On Land
Developer: China Xintiandi
Design Architects: UNStudio; DLC; KOKAI Studios; Inhabit; a·g Licht GbR + LEOX
Production Architect: China State Construction Engineering Corporation Limited
Xintiandi Plaza transformed a vacant department store into a vertical urban center in the heart of Shanghai’s shopping and entertainment districts to offer a modern fusion of lifestyle, retail and dining offerings, along with themed spaces, installation art and experiential events.
Hong Kong Market (Tai Kok Tsui)
Total Retail Space: 136.94 square meters
Number of Stores: 3
Owner/Developer: Uni-China (Market) Management Ltd.
Design Architect: Uni-China (Market) Management Ltd. Design Team
Hong Kong Market, in Tai Kok Tsui, blends design elements taken from 1970s Hong Kong styles with innovative kiosk machines, LED Screens and mobile-payment processes to provide a central community hub offering fresh fruits and vegetables, seafood, meats and convenience-food items.
MixC Shenzhen Bay
Total Retail Space: 80,000 square meters
Number of Stores: 230
Owner/Developer: China Resources Land
Located in the heart of China’s Houhai district, the MixC Shenzhen Bay is an urban flagship retail center that blends its high-end, contemporary and lifestyle-oriented offerings with art, landscape, design and cultural elements inspired by the coastal mangrove forest of Shenzhen.
Chaoyang Joy City
Company: Chaoyang Joy City Song Qide
Interior Designers: Song Qide; Ling Zongyong
Dock is a 5,000-square-meter space on the ninth level of Chaoyang Joy City that is dedicated to self-growth, improvement and exploration and which offers new concept brands and innovative retailers to help feed the visitor's body, mind, soul and spirit.