ICSC Finds Brick-and-Mortar Thriving as Consumers Seek Experience and Convenience
ATTN: Retail and business editors and reporters
WHAT: Consumer survey assessing shopping center behavior and preferences.
WHERE: The ICSC Mix of Uses Survey was conducted online March 21–24, 2019. The survey represents a demographically sample of 1,004 U.S. respondents.
- Nearly 80 percent of consumers visit physical stores as much as they did two years ago, or more often.
- The primary drivers for consumers to go to brick-and-mortar locations are entertainment (61 percent) and dining (53 percent).
- Nearly half of Millennials are spending more on food-and-beverage than they did two years ago.
- The majority (78 percent) of adults say they would reside in a ‘live, work, shop, play’ community. The top reasons are convenience or efficiency (55 percent) and easier access to amenities as they age (46 percent).
- Over 50 percent of consumers say these ‘live, work, shop, play’ environments are more attractive now than five years ago.