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Press Release

ICSC Finds Brick-and-Mortar Thriving as Consumers Seek Experience and Convenience

April 17, 2019


ICSC Finds Brick-and-Mortar Thriving as Consumers Seek Experience and Convenience

ATTN:        Retail and business editors and reporters

WHO:         ICSC

WHAT:        Consumer survey assessing shopping center behavior and preferences.  

WHERE:     The ICSC Mix of Uses Survey was conducted online by Engine Insights on behalf of ICSC March 21–24, 2019. The survey represents a demographically sample of 1,004 U.S. respondents.


  • Nearly 80 percent of consumers visit physical stores as much as they did two years ago, or more often.
  • The primary drivers for consumers to go to brick-and-mortar locations are entertainment (61 percent) and dining (53 percent).
  • Nearly half of Millennials are spending more on food-and-beverage than they did two years ago.
  • The majority (78 percent) of adults say they would reside in a ‘live, work, shop, play’ community. The top reasons are convenience or efficiency (55 percent) and easier access to amenities as they age (46 percent).
  • Over 50 percent of consumers say these ‘live, work, shop, play’ environments are more attractive now than five years ago.