Learn who we are and how we serve our community
Meet our leaders, trustees and team
Developing the next generation of talent
Covering the latest news and trends in the marketplaces industry
Check out wide-ranging resources that educate and inspire
Learn about the governmental initiatives we support
Connect with other professionals at a local, regional or national event
Find webinars from industry experts on the latest topics and trends
Grow your skills online, in a class or at an event with expert guidance
Access our Member Directory and connect with colleagues
Get recommended matches for new business partners
Find tools to support your education and professional development
Learn about how to join ICSC and the benefits of membership
Stay connected with ICSC and continue to receive membership benefits
New branding will advance ICSC’s purpose as the leading advocate for America and Canada’s Consumer Marketplaces
NEW YORK, JULY 19, 2021 – ICSC announced today the launch of its new “Innovating Commerce Serving Communities” brand positioning, reflecting the organization’s role in promoting and elevating the marketplaces and spaces where consumers shop, dine, work, play and gather as foundational and vital ingredients of communities and economies. ICSC’s rebrand initiative highlights how ICSC, its members and the industry have evolved and demonstrates the broad impact they have on commerce, communities, and culture.
From shopping centers, to malls, to mixed-use centers, to street-level storefronts; the Marketplaces Industry encompasses all that today’s consumers require to live and thrive in their communities. “Innovating Commerce Serving Communities” allows ICSC to fully represent the Marketplaces Industry and deliver the experiences and benefits to support its members in their vital roles as community builders, career developers, job creators and economic drivers.
“In maintaining the acronym ICSC, we honor the 65-year history of our brand, while reinforcing a bold and innovative new voice for the industry,” said Tom McGee, President and CEO of ICSC. “ICSC’s rebrand comes at a time of tremendous advancement for the members, businesses and communities that we serve. We’re thrilled to launch this rebrand to better represent our role, more effectively capture the dynamic impact of our industry, and position ourselves to capture the many opportunities of tomorrow.”
“The “Innovating Commerce Serving Communities” rebrand creatively reflects how the organization and its members have evolved. ICSC’s new brand identity is made up of dynamically connecting C’s to symbolize the ever-growing connectedness of commerce and communities, and the equal impact the industry, and by extension, ICSC, has on both,” said Rae Logsdon, Chief Marketing and Communications Officer of ICSC.
The acronym ICSC along with “Innovating Commerce Serving Communities” will be used in all branding, marketing, events, communications and external relations.
ICSC’s rebrand, nine months in the making, was developed in collaboration with innovation agency partner, Makeable. Ongoing rebranding efforts will encompass social media, digital advertising and a full website relaunch. ICSC’s signature events, including RECon, also will be renamed to align with the new ICSC brand. Additionally, SCT, formerly Shopping Centers Today, will become Communities+ Commerce Today.
For more information on “Innovating Commerce Serving Communities” and what’s next, please visit ICSC’s website at www.icsc.com
The member organization for industry advancement, ICSC promotes and elevates the marketplaces and spaces where people shop, dine, work, play and gather as foundational and vital ingredients of communities and economies. ICSC produces experiences that create connections and catalyze deals; aggressively advocates to shape public policy; develops high-impact marketing and public relations that influence opinion; provides an enduring platform for professional success; and creates forward-thinking content with actionable insights – all of which drive industry innovation and growth. For more information, please visit www.icsc.com.
Vice President, Research & Public Relations