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Customers remember stories, not product specs. In a recent Business.com article, readers will find eight practical tips to help small business owners craft authentic, engaging brand narratives that resonate with their audience, build loyalty and drive growth. A key takeaway: Position your customer as the hero, and show how your business supports their journey.
Read the full article for actionable strategies to strengthen your brand through storytelling.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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