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Payment friction may be costing small businesses more sales than they realize, with 55% of shoppers abandoning online purchases due to slow or clunky checkouts, according to a recent article by U.S. Chamber of Commerce publication CO—. By streamlining checkout design, expanding payment options and embracing tools like digital wallets and QR codes, small business owners can reduce cart abandonment and improve cash flow.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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