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C+CT

Digital brands open surge of SoCal stores

January 30, 2020

​The number of online retailers occupying physical store space increased 367 percent in the Greater Los Angeles and Orange County region over the past four years, according to CBRE Research.

Source: CBRE Research

Source: CBRE Research

Supply-chain limitations, rising online advertising costs and an increasingly crowded digital marketplace are driving these brands to open stores, the real estate services firm reports.

These brick-and-mortar stores take the form of both own stores and pop-ups with established retailers. The region now hosts approximately 120 click-and-mortar stores and 76 e-tailer pop-ups, the majority in the West Los Angeles and Orange County submarkets.

Among the top 10 e-tailers operating in the market by number of locations: SmileDirectClub, Alex and Ani, Leesa, BaubleBar, ThredUp, Athleta, LXRandCo, Casper, Warby Parker and Sugarfina.

By Brannon Boswell

Executive Editor, Commerce + Communities Today

Commerce + Communities Today

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