After two years of upended business and personal norms in the face of a persistent pandemic, small businesses and brands of all sizes are navigating a new normal. Entrepreneur magazine contributor David Nelson has three suggestions for managing the transition:

1. Everyone’s physical boundaries have changed, and businesses need to acknowledge and support vastly different customer expectations for in-store contact.
2. Our working lives are as much online as they are in person, and consumer behavior has made a similar transition. To keep customers happy, businesses need to make shopping experiences just as fluid and provide consistent experiences, whether they’re browsing online, shopping in-store or a combination.

3. Build a sense of purpose into your brand and business and invite your customers on the journey.

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