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Small Business Center

Connecting with Customers Post-COVID: 3 Top Tips

May 2, 2022

After two years of upended business and personal norms in the face of a persistent pandemic, small businesses and brands of all sizes are navigating a new normal. Entrepreneur magazine contributor David Nelson has three suggestions for managing the transition:

  1. Everyone’s physical boundaries have changed, and businesses need to acknowledge and support vastly different customer expectations for in-store contact.
  2. Our working lives are as much online as they are in person, and consumer behavior has made a similar transition. To keep customers happy, businesses need to make shopping experiences just as fluid and provide consistent experiences, whether they’re browsing online, shopping in-store or a combination.
  3. Build a sense of purpose into your brand and business and invite your customers on the journey.

Read more here.

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

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