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Amazon.com says it will offer complimentary two-hour delivery of groceries and "select alcohol" from Whole Foods stores to members of its Amazon Prime membership program in certain neighborhoods in Cincinnati; Virginia Beach, Va.; Austin, Texas; and Dallas.
The retailer says it will expand the free service across the U.S. this year. Customers who want their purchases delivered within the hour can pay an extra $7.99 for orders of $35 or over. "This gives them a big leg up over other delivery providers that often experience a disconnect between their services and the source stores," said Andrew Park, senior director of consumer experience strategy at tech company InMoment, speaking to BuzzFeed. "Brick-and-mortar grocery brands have attempted to launch their own delivery programs, but Prime's proven ability to execute consistently could be the tipping point to the adoption of online grocery.”
Read more about how landlords are positioning their shopping centers to better provide same-day deliveries from supermarkets here.
By Brannon Boswell
Executive Editor, Commerce + Communities Today
