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Women's apparel retailer Chico's FAS says selling its apparel on Amazon.com's e-commerce platform is driving traffic to its brick-and-mortar stores.
Chico’s, which also owns the White House Black Market and Soma brands, announced plans to sell its apparel and accessories on Amazon last month, and the company is already seeing results, President and CEO Shelley Broader told CNBC.
Amazon's Prime subscription service, which offers customers free two-day shipping and other perks, has grown to about 100 million users. Broader says the Amazon deal helps Chico's tap Prime subscribers for new sales. Chico's has the option to expand the number of products and brands it sells on the platform and to control marketing, pricing and promotions.
"Customers may have been introduced [to Chico's] through their Prime membership to Amazon, but they can also return that item [or] seek additional matching items in our boutiques," Broader said. "Finding alternative channels to introduce our products to new customers is what 2018 is all about for us."
By Brannon Boswell
Executive Editor, Commerce + Communities Today
