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Digital marketing doesn’t have to overwhelm small business owners — smart, focused strategies can help even the smallest teams compete and thrive. For Entrepreneur, Outpace founder and head of SEO Summit Ghimire outlines six practical digital marketing strategies, from local SEO and social media to email and SMS campaigns, that can help small businesses expand their reach, connect with customers and boost ROI. One key tip: Optimize your website and profiles specifically for local searches to capture customers nearby.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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