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Clicks, likes and email opens may be valuable marketing metrics, but face-to-face interactions can set your small business apart. As StartupNation highlights, offline touchpoints — from personalized conversations to thoughtful follow-ups — help build trust, loyalty and memorable customer experiences that digital alone can’t replicate. A key takeaway: coach team members to stay present with customers instead of relying on scripts to foster genuine engagement.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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