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A strong brand is more than a logo or a color palette — it’s the sum of all interactions customers have with your business. Drawing on real-world examples from founders and marketers, Shopify breaks down 13 proven branding strategies, from telling a compelling origin story and partnering with influencers to investing in packaging, loyalty programs and purpose-driven values. The takeaway: brands that show up consistently across every touchpoint build deeper connections, stand out from competitors and set themselves up for long-term growth.
See all 13 strategies and how to apply them to your business.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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