This is the one-source reference book on leasing for the novice or seasoned professional. This publication presents an overall picture of the knowledge base necessary for a successful career in the leasing of shopping centers. Industry experts share their knowledge on the leasing plan, how to use market research to lease a center, the merchandise mix and project economics. This book shows how to prospect for tenants, unique selling and negotiating techniques, the lease and its language, understanding and negotiating rents, income and much more. Challenge yourself today and gain that invaluable leasing knowledge!