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As many business owners unfortunately have learned, more supply does not necessarily equal more demand. So how can you set up more realistic expectations of what your consumers will buy? In this Retailistic podcast episode, Retail Strategy Group principal and founder Liza Amlani talks to host Andrew Smith about how to take a less-is-more attitude when it comes to both product creation and assortment planning.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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