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In the face of a potential TikTok ban in the U.S., businesses are preparing for upheaval. Corporations like Milani Cosmetics are diversifying their marketing strategies, while smaller firms like Debsluxurycloset fear devastating consequences, having built significant revenue streams on the platform. As Congress deliberates legislation that could force ByteDance’s divestment, businesses are bracing for uncertainty, exploring alternative platforms like Instagram Reels and YouTube Shorts while also devising contingency plans.
For more about what a ban might mean for small business owners in the U.S., read this AP story.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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