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Westfield is celebrating the re-opening of its World Trade Center mall in Lower Manhattan in New York City, with a majority of stores opening for the first time at 12 noon today. “The World Trade Center is a symbol of hope, opportunity, progress, and perseverance,” said William Hecht, Westfield’s COO in the United States. “Westfield is profoundly proud to be a part of this project and to introduce new experiences and energy to Lower Manhattan.”
The opening ceremonies kicked off with a special flag commemoration ceremony held in partnership with the Port Authority of New York and New Jersey. In collaboration with the 9/11 Tribute Center and HEART 9/11 and with support from the National September 11 Memorial & Museum, families and individuals having a special connection with the World Trade Center site were on hand to enjoy the rebirth of what was once one of the most productive retail centers in the U.S. before the 9/11 terrorist attacks destroyed the center.
In addition to its roster of upscale retailers, the 365,000-square-foot Westfield World Trade Center will be home to sponsorships and media activations for global brands such as Ford, Pepsi, and JP Morgan Chase.
The list of brands at Westfield World Trade Center includes Apple and Bose in technology; Boss Hugo Boss, H&M, Kate Spade, John Varvatos, LK Bennett, Lacoste, and Banana Republic in apparel; Under Armour in the athletic category; Sephora, Caudalie, Kiehl’s, MAC, and Dior Cosmetics in beauty; Cole Haan, Stuart Weitzman, Aldo, and Vince Camuto in footwear; Breitling, London Jewelers, Links of London, and Swatch in jewelry; as well as Disney and Kingkow in the children’s category. Chefs also take center stage at Westfield World Trade Center. Alongside Eataly’s newest store, the property includes fresh food/gourmet grocer Market Lane, the London steakhouse Hawksmoor (slated for future opening), bakeries and sweets from Lady M and Epicerie Boulud, plus artisanal coffees, pop-ups, and first-to-market restaurateurs.
Westfield World Trade Center expects 60,000 neighborhood residents, 300,000 daily commuters, and an additional 15 million global travelers are expected to converge there by 2017— visiting the 9/11 Memorial and Museum, 1 WTC Observatory and other local points of interest.
There are few places in the world as “connected” as Westfield World Trade Center, Hecht says. The property’s light-filled centerpiece, known as The Oculus and designed by internationally acclaimed architect Santiago Calatrava, provides connections to 13 subway / PATH trains, as well as many of the ferries coming and going from Manhattan to New Jersey and Brooklyn.
