Unibail-Rodamco-Westfield announced that it will promote its Westfield brand in mainland Europe through a series of musical performances, starting this month.
Westfield is putting its moniker on 10 flagship retail destinations. In France the name will be added to Carré Sénart, Euralille, Forum des Halles, Les Quatre Temps, Parly 2, Rosny 2 and Vélizy 2. The Westfield name is also to be tacked onto to Arkadia (in Warsaw, Poland), Centrum Chodov (Prague, Czech Republic) and Mall of Scandinavia (Stockholm, Sweden).
Forum des Halles, in Paris
By Edmund Mander