Our Mission

Learn who we are and how we serve our community

Leadership

Meet our leaders, trustees and team

Foundation

Developing the next generation of talent

C+CT

Covering the latest news and trends in the marketplaces industry

Industry Insights

Check out wide-ranging resources that educate and inspire

Global Public Policy

Learn about the governmental initiatives we support

Events

Connect with other professionals at a local, regional or national event

Virtual Series

Find webinars from industry experts on the latest topics and trends

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

The ICSC Networking Platform

Get recommended matches for new business partners

Student Resources

Find tools to support your education and professional development

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

Small Business Center

Understanding Audiences When It Comes to Online Paid Ads

September 17, 2021

By Jamie L. Palmer, online business strategist and coach
www.jamielpalmer.com

Paid ads are a challenge. Understanding audiences and traffic are essential when it comes to running paid ads. An understanding of where in the client journey your audience member is and what type of traffic stage he or she is in can improve your paid ad performance drastically.

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

Learn more