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Small Business Center

Understanding America’s Small Business Resurgence

January 31, 2024

A small business boom is reshaping the U.S. economic landscape in the wake of the pandemic. Last year, a record-breaking 5.5 million new business applications were filed, making it the strongest year on record for such applications. Forbes delved into the forces behind this entrepreneurial surge, exploring how a confluence of factors from economic shifts to changes in work culture has empowered individuals to embark on business ventures.

Read Fortune’s story here.

By Rebecca Meiser

Contributor, Commerce + Communities Today and Small Business Center

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

Learn more