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Ulta Beauty will run a 10-week incubator for Black, Indigenous, and people of color-owned, early-stage cosmetics brands. The new Muse Accelerator program will begin in September, when eight brands will receive $50,000 grants and support for supply chain, merchandising, legal and marketing issues.
Brands must have more than one product, must be “shelf-ready” and must not be on sale at major retailers.
Ulta Beauty began its Muse 100 grant program last year, as part of a $50 million investment in diversity, equity and inclusion initiatives. Sephora shifted its own accelerator program focus to BIPOC brands in 2021.
See Retail Brew for more details
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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