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Tyra Banks to open experiential attraction at California center

February 8, 2019

Supermodel and entrepreneur Tyra Banks is set to open an experiential attraction called Modelland, at Macerich’s Santa Monica (Calif.) Place, later this year.

Modelland could be described as a fantasy intersection of the modeling world with elements of interactive entertainment, creative collaborations, curated retail, dining, special events and more.

Banks first began letting model-dreamers into the elusive world of high fashion by creating one of the longest-running reality TV franchises: America’s Next Top Model, which airs in about 180 countries to millions of viewers and in 25 international versions.

Banks says that with Modelland she seeks to create a fantastical physical place in which every conceivable expression of beauty can be celebrated. This multilevel, ticketed experience is intended to encourage visitors to redefine what a model really is and to be their "dream" versions of themselves.

Select partners in the beauty, fashion, entertainment, food-and-beverage and technology sectors will be invited to collaborate on the attraction's 360-degree, poly-sensory experiences, says Banks, who adds that she hopes to expand the concept globally.

By Brannon Boswell

Executive Editor/SCT

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