Learn who we are and how we serve our community
Meet our leaders, trustees and team
Developing the next generation of talent
Covering the latest news and trends in the marketplaces industry
Check out wide-ranging resources that educate and inspire
Learn about the governmental initiatives we support
Connect with other professionals at a local, regional or national event
Find webinars from industry experts on the latest topics and trends
Grow your skills online, in a class or at an event with expert guidance
Access our Member Directory and connect with colleagues
Get recommended matches for new business partners
Find tools to support your education and professional development
Learn about how to join ICSC and the benefits of membership
Stay connected with ICSC and continue to receive membership benefits
Supermodel and entrepreneur Tyra Banks is set to open an experiential attraction called Modelland, at Macerich’s Santa Monica (Calif.) Place, later this year.
Modelland could be described as a fantasy intersection of the modeling world with elements of interactive entertainment, creative collaborations, curated retail, dining, special events and more.
Banks first began letting model-dreamers into the elusive world of high fashion by creating one of the longest-running reality TV franchises: America’s Next Top Model, which airs in about 180 countries to millions of viewers and in 25 international versions.
Banks says that with Modelland she seeks to create a fantastical physical place in which every conceivable expression of beauty can be celebrated. This multilevel, ticketed experience is intended to encourage visitors to redefine what a model really is and to be their "dream" versions of themselves.
Select partners in the beauty, fashion, entertainment, food-and-beverage and technology sectors will be invited to collaborate on the attraction's 360-degree, poly-sensory experiences, says Banks, who adds that she hopes to expand the concept globally.
By Brannon Boswell
Executive Editor, Commerce + Communities Today