Our Mission

Learn who we are and how we serve our community


Meet our leaders, trustees and team


Developing the next generation of talent


Covering the latest news and trends in the marketplaces industry

Industry Insights

Check out wide-ranging resources that educate and inspire

Government Relations & Public Policy

Learn about the governmental initiatives we support


Connect with other professionals at a local, regional or national event

Virtual Series

Find webinars from industry experts on the latest topics and trends

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

ICSC Networking Platform

Get recommended matches for new business partners

Student Resources

Find tools to support your education and professional development

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

Small Business Center

Turning Viral Fame into Business Success: How Small Businesses Adapt to Social Media Stardom

October 18, 2023

When a restaurant goes viral on social media, the sudden demand can be overwhelming. A popular TikTok influencer featured Aunt Bill’s Soul Food Cafe in Katy, Texas, and the floodgates opened. People waited in line for four hours to taste the restaurant’s brisket hot dogs and waffles. To adjust quickly, owner Kevin Muccular bought all the ingredients he could find at nearby Sam’s Club and Walmart stores and had friends check stores in their areas. ABC News examined how Muccular and other viral small restaurants revamped their operations and leveraged viral attention for long-term success.

Read the full ABC News story.

By Rebecca Meiser

Contributor, Commerce + Communities Today and Small Business Center

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

Learn more