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From Beyonce concerts to the World Cup, major events drive both crowds and spending. A recent article from Bank of America’s Center for Business Empowerment explores how businesses of all types, not just those near stadiums, can tap into the economic momentum of big happenings to attract new customers, boost revenue and build community connections. With thoughtful marketing and local engagement, even a small business can become part of the excitement and reap long-term benefits.
Dive in to the potential benefits of big events for your business.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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