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Great businesses often start with a bold idea and a lot of grit. In the premiere episode of the Yahoo Finance podcast The Big Idea With Elizabeth Gore, the host sits down with her Hello Alice co-founder and small business expert Carolyn Rodz to discuss one of the most essential questions for aspiring entrepreneurs: How do you even get started? One of their key tips: Begin by solving a real problem, something you care about and that others are willing to pay for.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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