Our Mission

Learn who we are and how we serve our community


Meet our leaders, trustees and team


Developing the next generation of talent


Covering the latest news and trends in the marketplaces industry

Industry Insights

Check out wide-ranging resources that educate and inspire

Government Relations & Public Policy

Learn about the governmental initiatives we support


Connect with other professionals at a local, regional or national event

Virtual Series

Find webinars from industry experts on the latest topics and trends

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

ICSC Networking Platform

Get recommended matches for new business partners

Student Resources

Find tools to support your education and professional development

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

Small Business Center

The Big Day to Stock Up, Staff Up and Promote This Holiday Season

October 10, 2022

In this year’s U.S. holiday shopping season, the highest number of store visits will occur on Black Friday, according to Sensormatic. Second will be the Friday before Christmas, Dec. 23, and third will be the day after Christmas.

On average, the 10 busiest shopping days account for 40% of all U.S. holiday retail traffic, according to the company. However, shopper numbers might consolidate further into those 10 days as shoppers try to make fewer trips in order to save on gas.

“Historical data will be extremely valuable in determining how to stock, staff and promote deals during the holidays,” said Sensormatic global leader of retail consulting and analytics Brian Field. “Christmas Day falls on a Sunday this year, so the last Saturday before Christmas is technically Christmas Eve, shifting the landscape somewhat from the norm. As most stores close earlier on the 24th and potential shoppers begin their holiday festivities, the 17th is likely to be the busiest Saturday in December. The last time this happened was in 2016, and if that’s any indication of what will happen this year, retailers can expect bigger crowds and higher-than-normal demand on this day than they might have in other years. They’ll need to plan their approach accordingly.”

By Will Swarts

Executive Editor, ICSC Small Business Center

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

Learn more