Overall, 194 million U.S. adults shopped this past weekend from Thursday through Monday. Among shoppers who bought goods specifically, 159 million, or 88 percent, spent at retailers that have physical presences, whether the purchases were made online or in-store. Eighty-two percent spent money online, whether with brick-and-mortar retailers or pure-play online retailers. That’s according to the ICSC Thanksgiving Weekend Survey conducted online on Nov. 30, with a demographically representative U.S. sample of 1,004 respondents.
Among those who chose to shop in-store, 55 percent cited seeing, touching or feeling items as a reason. Fifty-four percent mentioned getting items immediately, and 39 percent listed the convenience of one-stop shopping. Among those who shopped online, 60 percent cited convenience, 47 percent wanted to take advantage of promotions and 44 percent listed health and safety concerns.
Fifty-two percent of shoppers made purchases with locally owned businesses this past Thursday through Monday, and 65 percent of shoppers believe this holiday weekend was just as important as in previous years.
By Amanda Metcalf
Editor in Chief, Commerce + Communities Today