Our Mission

Learn who we are and how we serve our community

Leadership

Meet our leaders, trustees and team

Foundation

Developing the next generation of talent

Resources for Small Businesses

Tools and information to support your business goals

Research

Check out wide-ranging resources that educate and inspire

Global Public Policy

Learn about the governmental initiatives we support

Events

Connect with other professionals at a local, regional or national event

Virtual Series

Find webinars from industry experts on the latest topics and trends

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

Virtual Community

Network, join industry discussions and find professional resources

Student Resources

Find tools to support your education and professional development

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

C+CT

Thanksgiving weekend spending trends

December 3, 2020

Overall, 194 million U.S. adults shopped this past weekend from Thursday through Monday. Among shoppers who bought goods specifically, 159 million, or 88 percent, spent at retailers that have physical presences, whether the purchases were made online or in-store. Eighty-two percent spent money online, whether with brick-and-mortar retailers or pure-play online retailers. That’s according to the ICSC Thanksgiving Weekend Survey conducted online on Nov. 30, with a demographically representative U.S. sample of 1,004 respondents.

Among those who chose to shop in-store, 55 percent cited seeing, touching or feeling items as a reason. Fifty-four percent mentioned getting items immediately, and 39 percent listed the convenience of one-stop shopping. Among those who shopped online, 60 percent cited convenience, 47 percent wanted to take advantage of promotions and 44 percent listed health and safety concerns.

Fifty-two percent of shoppers made purchases with locally owned businesses this past Thursday through Monday, and 65 percent of shoppers believe this holiday weekend was just as important as in previous years.

By Amanda Metcalf

Editor in Chief, Commerce + Communities Today

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

Learn more