Tanger Outlets has launched a virtual shopping concierge service that’s free for customers. “The Virtual Shopper program will open a new lane of engagement, driving sales to our retail partners while also expanding shopping opportunities for our customers,” said CEO Steven Tanger.

Here’s how it works: A user fills out a virtual shopping form with preferences, favorite brands and specific items. A personal shopper then shops at a Tanger Outlets center on the customer’s behalf. Personal shoppers can find specific products or help put outfits together. Users can pick up their purchases’ curbside or opt for home delivery.

“Our Virtual Shopper program gives shoppers an insider VIP experience by connecting them with a personal Tanger associate that knows the hottest and best deals, as well as new product launches offered in each store,” said president and COO Stephen Yalof. “With the well-being of our customers being a top priority, we wanted to provide more options for those who may not be ready to visit us in person."