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When the economy feels uncertain, your brand message matters more than ever. In a recent episode of The Small Business Show from America’s Small Business Network, branding expert Bill Harper explains how businesses can either seize the moment with bold marketing tactics or defend their ground by doubling down on value and customer trust.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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