The Short Version

• Resimplifi, an AI-powered commercial real estate data platform, scans thousands of sources to find, verify and enrich property listings for brokers, investors and economic development teams.
• Human reviewers and researchers help identify inaccuracies, off-market opportunities and missing property details.
• The company syndicates client listings across analytics platforms and site-selection platforms to broaden their reach.
• Users can query Resimplifi property data through LLMs like Claude, Perplexity and ChatGPT.
• Local economic development agencies use the platform to connect retailers to available locations.

Resimplifi Expands the Ways Users Find and Market Commercial Properties

One way for investors to find deals: collecting property listings. Economic development officials also can discover local sites they can pitch to expanding retailers. But once those listings go into a folder of investment leads or show up on a civic website, they can fall out of date quickly. Back in 2019, for example, a local official in South Carolina told Henry Moore that the community’s economic development website included outdated data derived from independent brokers, online marketplaces and subscription services. “He discovered that a lot of those listings had been off the market for two years, even though [the data sources] indicated that the properties were still available for sale or lease,” said Moore. The Resimplifi co-founder and CEO set out to solve this problem.

According to Resimplifi chief marketing officer Courtney Ettus, some brokers and marketplaces lack a strong incentive to remove expired online listings immediately. After all, this property information still can trigger inquiries that help brokers grow their client networks. “They naturally want to have a big database of leads,” she said, “and if somebody comes to them who is interested in commercial real estate, that is a lead. Since [Resimplifi has] no marketplace, we’re unencumbered by that. Data clarity is really our business model.”

AI and Human Research Build a Broader Property Database

Moore is no stranger to real estate. He took a job with Colliers International in 2008 and focused on office sales, leasing and tenant representation prior to leaving the brokerage firm in 2015 as a vice president. He co-founded Resimplifi in 2013 with the goal of scaling up a broker-specific customer relationship management platform and in 2019 pivoted the company to focus on the problem of expired property listings.

With offices in Atlanta and Columbia, South Carolina, the company now offers what it describes as “verified and enriched” property listings to its clients, which include brokers, investors, property-owning utilities, commercial real estate associations and more than 350 economic development entities.

The company’s website says its database and data-gathering operation encompass:

• more than 1.5 million verified listings
• more than 8,000 verified data sources feeding its system
• data support for 100,000-plus brokers
• an average of 2,000 listings added daily

Moore said Resimplifi’s custom AI agents turn up new properties by scanning thousands of broker sites, for-sale-by-owner listings, municipal records and other sources. “We have built and maintained that network over the last five or six years to extract value” from thousands of sources, Moore said. The AI agents cross-check data points like status, pricing and specs against the original sources, running frequent reverification of listings as opposed to, as the company’s website notes, “a one-time scan that goes stale.”

Resimplifi’s in-house product and development engineers look for ways to ferret out inaccuracies, as well. For example, they have trained one of its large language model, or LLM, tools to recognize different ways a key attribute like gross leasable area can be expressed, such as “square feet,” “SQFT,” “sq. ft.” or “square footage.”

Another of Resimplifi’s AI tools enriches listings by automatically layering in additional parcel information, demographics, infrastructure information and other data pulled from sources like property write-ups, meta descriptions and file attachments. “If it’s an industrial property, the listing itself might not say immediately what the clear height is, how many docking bays there are or if it is served by rail,” Moore said. “The additional properties or property details are picked up programmatically; the ‘human in the loop’ largely trains the LLM.”

The company’s market research yields new information, as well. “When we onboard a new economic development client, we do a deep dive into their territory to pick up new, unknown sources of information,” Moore said. “That could even be something like listings provided by a two-person, mom-and-pop brokerage shop that had been overlooked before.”

Resimplifi also looks at properties that might be owned by the municipality or local utilities and whether there are off-market listings that could be made available for sale or lease.

These efforts can increase the volume of listings available to clients significantly. Within 90 days of rolling out Resimplifi in 2023, for example, the Maryland Department of Commerce increased its property listings from 450 to 4,500, Ettus noted.

Syndication Extends Clients’ Property Listings Across More Platforms

The service’s 4,500 clients choose whether Resimplifi shares their property listings with the company’s distribution partners — including analytics and site-selection platforms like Placer.ai, SiteZeus, Regrid and Sites USA. “We additionally share our listings that we collect independent of our subscribers,” Moore noted.

The goal is to put the listings of economic development agencies and other clients in front of new and larger audiences, he said. By embedding available properties within partner platforms, Resimplifi allows site selectors and other visitors to review listing details as part of the same workflow rather than opening a separate application.

Users Can Query Property Data Through Familiar LLMs

Resimplifi integrates with popular LLMs like Claude, Perplexity and ChatGPT, enabling users to query the data in conversational language. “All the LLMs can connect to things like your Gmail, your own internal databases or your CRM,” Ettus explained, “so you can query [Resimplifi] listing data within your own instance of your LLM. You don’t have to leave your own workflow.”

During ICSC LAS VEGAS in May, Resimplifi announced the launch of its own model context protocol server. Traditionally, Moore explained, listings have been available only through marketplaces or subscription sites. The MCP server makes Resimplifi data available directly to mass-market LLMs, functioning as a connected layer similar to the way Gmail, spreadsheet tools and graphic design platform Canva can plug into such platforms. In other words, users can access listings within those AI tools rather than uploading data from outside sources or relying on general web searches.

Resimplifi’s 120 property-attribute fields create a listing structure that’s efficient for AI analysis, Ettus noted. “Now, brokers and brokerages can incorporate our national database to make informed real estate decisions.”

Users can build market reports, run studies and rank their top prospects, and they can connect their email accounts to an LLM to create custom alerts based on Resimplifi data. “Every time a listing is updated in your market of choice, you can leverage your LLM to have our database send a real-time update,” Moore said.

Users also can combine Claude or ChatGPT with Resimplifi’s MCP connector to run layered, custom queries. “Let’s say you’re in [the NCAA’s Southeastern Conference]. If you’re a real estate developer and you want to be in an SEC town with a Raising Cane’s or Krispy Kreme, you can run that search.”

Roswell Uses Resimplifi To Help Local Businesses Find Available Sites

Resimplifi has become “a very simple and everyday tool that we use,” said Steve Stroud, president and CEO of Roswell Inc, a nonprofit that promotes economic development via a public-private partnership with the city of Roswell, Georgia. “We added the tool to our website so that local brokers can list Roswell properties for sale or for lease. It has allowed us to create an avenue for businesses of all sizes in the Roswell area that are looking for space.”

Even when local entrepreneurs do have a broker, Stroud noted, they often are eager to do some scouting of their own as they contemplate their next real estate moves. He explained: “They want to know how they can grow, if they will have to move out of their space, what the rents look like. It became very simple for us to say to entrepreneurs: ‘Hey, take a look at our website. Based on the demographics or what your need is, start there.’”

Roswell Inc has kept or attracted several restaurants and other businesses by showing them site opportunities on Resimplifi that the businesses otherwise might have missed. “We were able to shoot one commercial sign company right to the site,” Stroud said. “I had a good idea of a property that would fit their needs, and it started up the dialogue. As an economic development organization, we don’t do the deal; we just connect the dots and let them do the rest.”