Nordstrom opened a new, omni-channel, merchandise-free concept store called Nordstrom Local, in West Hollywood, Calif. The store wants to be a neighborhood hub where customers can shop and access Nordstrom services in a convenient, central location. Nordstrom Local occupies 3,000 square feet — fewer than a typical, 140,000-square-foot Nordstrom store. This service-focused concept store has no dedicated inventory — rather, customers who want to shop will have access to personal stylists who can transfer merchandise in for customers, as well as a suite of convenient services like buy-online, pick-up in-store, alterations and tailoring, manicure appointments and more. “We know there are more and more demands on a customer’s time, and we wanted to offer our best services in a convenient location to meet their shopping needs,” said Shea Jensen, Nordstrom senior vice president of customer experience. “Finding new ways to engage with customers on their terms is more important to us now than ever.”