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A report from digital and email marketing platform Constant Contact found that social media, email marketing and strategic promotions are the most effective ways to drive sales and build loyalty. One key to holiday success: Focus on efficiency, value-driven offers and engagement with repeat customers.
Read the full Constant Contact report: Small Business Holiday Outlook 2025.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
Learn more